Logo and visual identity for a sneaker brand

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Contest details:
Bronze

Contest holder: abarboteau
Category: Logo & stationery
Total budget: € 319.00
Start date : 19-07-2016 11:43
Ending date : 02-08-2016 11:42
Status : Ended
Required formats: jpg,ai
Relevant files: None
Available languages:
Number of designs: 259
Response rate:

low high

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Needs:

Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard