Chanvre Alimentaire

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Contest details:
Gold

Contest holder: Laronze
Category: Logo & stationery
Total budget: € 449.00
Start date : 05-09-2013 09:44
Ending date : 26-09-2013 09:32
Status : Ended
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Number of designs: 58
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Needs:

We have Phd in Pharmacy and we are going to sell a range of products based on hemp seed food (without THC). Our products are exceptionally rich in arginine, Omega 3, Omega rare.
The products will be sold in pots, wallet, bottle of oil, chocolate.
We want to break with the green side "outhouse" and the sad Ecolo clichés linked to these products.
The range will be playful, joyful but serious.

Visual labels for products, format:
- For the big bag: 9 cm x 12.5 cm
- For small bag: 8 cm x 11 cm,
- For the chocolate: 8 cm x 15.8 cm
- For the bottle: 3.5 cm x 10.5 cm

Company description:

Our small company (founded by two pharmacists) currently oriented towards cosmetics must be reoriented towards food. Hemp oil is used in our cosmetic range, but it is mostly the properties,of "concentrated health" that we want to highlight.
We eventually hope that we can get a total autonomy from the culture to the marketing and sales.
Two brands have been registered: Chanvre de France (Hemp of France)and Perle de Chanvre(Hemp beads) for shelled hemp seeds.

Target group:

We would like to reach the "middle class" and the seniors with OPTIMISTIC presentation which will make them want to buy our products and which will also look very serious, leaving the current "green" codes linked with hemp.

Sales will be primarily made by the Internet.

Colors, favourites and other requirements

The bottles are in smoked glass, they are long and thin. Kraft pockets with triple ticklness and ZIP. The chocolate is sold in 100g format.

These products are mainly sold via the Internet, the chosen style must evolved to be suitable for the Internet.