Startup that makes your life more convenient on the "Spot"

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Contest details:
Gold

Contest holder: joeb.w
Category: Logo design
Total budget: € 479.00
Start date : 21-03-2016 20:06
Ending date : 28-03-2016 20:04
Status : Ended
Required formats: psd,ai,
Relevant files: None
Available languages:
Number of designs: 148
Response rate:

low high

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Needs:

The logo should convey a sense of:
- Connection and conversation between consumer and venue
- Location/place/proximity
- Convenience
- Personalized service
- Satisfaction

It should be:
- Simple, striking and memorable
- Clean and fresh
- Modern but with personality
- Clever rather than corporate
- Friendly but not cartoonish
- Subtle wittiness is appreciated
- Work with and without the word “Spot"
- Work well when used in a square-shaped app icon

Company description:

"Spot" is your personal connection to restaurants, shops, hotels, art galleries, and other venues that you visit. Our app provides convenient access to a venue’s services through a familiar chat interface on your mobile phone, making your life easier and letting venues get to know their customers better. It's better service, wherever you go.

Target group:

It should work in a wide range of situations and sizes, such as on an app icon, business cards, posters, outdoor banners, etc. It should also work in both color and black & white.

Colors, favourites and other requirements

Attached are some logos we think do a good job being simple, recognizable, and representative of the company and product:

- Flipboard: simple, bold, and mimics the flip behavior of the app
- Soundcloud: sound wave combined with cloud
- Beats Music: play button inside B-shaped music note

We are a chat-based app, but we’re a little concerned about having yet another “chat bubble” logo. However we are open to designs that find a fresh way to incorporate it.

We will provide feedback on submissions that we think are headed in the right direction. For submissions that do not receive feedback, it is probably better to explore another direction rather than continuing in the same one.