Packing-Design
Contest details:
Gold
Needs:
The company i-Mondi has been on the market for 4 years now. Unfortunately, initially the company did not really manage to create a clean design that passes through ALL marketing tools.
We want to change that now. In a total of 4 contests we are looking for a designer that can manage this.
This contest is about our packaging. You will find old files under www.i-mondi.com/download/Verpackung.zip
Our packaging at a glance:
---- Frontside ----
- Great mascot | Positive : looks like he wants to hug the clients | Negative : The euro-hole punch out half of his arm -> improve size and position
- Small mascot | Positive : points naughty to our logo
- Banner with Product Category | We think it could be down in a better way
- Logo | positioning is OK
- item-number | Has partly been moved to the backside - is essential to find a suitable position in the frontside
- New feature : We need a marking on the lower corner, so that the production knows where to staple the cards. The mark should be 15 mm wide and 2 mm high
---- Back ----
- Barcode | scannable size
- Company name, address & website | Negative: Do partly look lost and the font does not fit somehow even though it is the same
- Item Description | positive: in 7 languages (it would be good if there is still space for 2-3 more) | We like the frame with the descriptions | Negative: We lose a lot space with the same information, for example: Size: 5 mm | Größe: 5mm | Tamaño: 5 mm | Misura: 5 mm | etc. Please design Icons for the following properties number or units, size, length, color, self-adhesive, weight, shape, diameter, strength / thickness, and define where they should been placed. Not every item requires all the icons. But mind. 4 must be placed already in advanced.
- CE-Logo & sign "not for children under 3 years"
We need the following files:
1. Blister front- and backside (see zip file)
2. Round sticker, 75 mm diameter for drum with nylon-wire (barcode, logo, part number 999 99 999, Category Name: Nylondraht)
3 Header cards in the following sizes
9 x 5 cm folded ** means that the inDesign fileis 9 x 10 cm | So 5 cm for the frontside and 5 cm for the backside **
4. 10 x 6 cm folded ** **
5. 12 x 6 cm folded ** **
6. 15 x 6 cm folded ** **
7. 22 x 8 cm **gefaltet**
8. Cover (no backside) A4 format in vertical format for Foam-sheets with glitter | self-adhesive | 20 x 30 cm
Description:
Moosgummiplatten mit Glitter | 10 Farben sortiert | Größe: 21 × 29,7 cm | selbstklebend
Foam with glitter | colors assorted | 10 pieces | size: 21 x 29,7 cm | self-adhesive
Caoutchouc mousse avec scintillement | couleurs assorties | 10 pièces | taille: 21 x 29,7 cm | auto adhésifs
Foamy con purpurina | colores surtidos | 10 piezas | tamaño: 21 x 29,7 cm | autoadhesivos
Gommapiuma con polverina | colori assortiti | 10 pezzi | misura: 21 x 29,7 cm | autoadhesivos
Russian
Greek
9. Cover (no backside) A4 format in horizontal format for Foam -sheets| self-adhesive | 30 x 45 cm
Description:
Moosgummi | 6 Stück | Größe: 450 x 300 x 2 mm
Foam sheets| 6 sheets | Size: 450 x 300 x 2 mm
Caoutchouc mousse | 6 pièces | Taille: 450 x 300 x 2 mm
Foamy para manualidades | 6 laminas | Tamaño: 450 x 300 x 2 mm
Gommapiuma | 6 pezzi | Misura: 450 x 300 x 2 mm
Russian
Greek
- Please deliver everything in inDesign with meaningful and labeled layers. If you linked graphics of Ilustrator and/or Photoshop, please also deliver them with meaningful and labeled layers.
- One topic one file.
- The texts are not to be converted in to paths.
- If you participate in this contest, you should ideally also participate on the other 3 contest of i-Mondi. It is important that your results matches together, if I've seen the catalog and then I get something else of the company i Mondi - I must IMMEDIATELY think "aaaaaaaah this is also of i-Mondi"
The other contest are about this:
1. Corparate Design
2. Catalog-Design, only certain pages
3. Booth-Design
Company description:
Target group:
Colors, favourites and other requirements
h.geenen
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Description by designer h.geenen:
Hi,
This is the packaging design with icons on the back instead of the descriptions in all languages. If you have any comments on this version, please let me know.
Kind regards,
Hein -
This contest is finished. Its not possible to reply anymore.
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Description by designer h.geenen:
and a blue version,
Your comments are very welcome!
best regards
H. Geenen -
iMondi says :
Nice but we stay with orange
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This contest is finished. Its not possible to reply anymore.
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Description by designer h.geenen:
a version in green,
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iMondi says :
Nice but we stay with orange
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This contest is finished. Its not possible to reply anymore.
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Description by designer h.geenen:
Dear Sir,
We've made the adjustments you've asked for in the package design. Also we made two extra versions in different colours. We've tried to shorten the information on the back of the package. The product number is now on the front. Maybe it is possible to use the icons for the information on the back (the same ones we used in the catalogue, what would you think of that? We'd like to hear from you,
Best regards
Hein Geenen -
iMondi says :
Very nice - I like this the most at the moment
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iMondi says :
2014
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This contest is finished. Its not possible to reply anymore.
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Description by designer h.geenen:
Dear Sir,
Herewith you will find our first design for the package header. Since you are very pleased with the original package design we've tried to maintain the most important elements and colours... We've added two languages on the back of the package. The other sizes we'll make when this one is okay for you. Your comment is very welcome,
Best regards
Hein Geenen -
iMondi says :
Thank you for that great propose. So far my feedback. What I like of your Design:
- The complete distribution of the front-side
- How you solve the problem of the different languages
- The barcode-position -> in your layout it's just perfect
What I don’t like:
- That we still keep writing x-times the same information (Stück, Pieces, Pieces, Piezas, Pezzi, and so on than Größe, Size, Tailles, Tamaño, Misure and so on)
- That the item number is on the backside – we need it on the frontside. When we are refilling the shelves it is good to see the item-number without turning the packing
- The purple is too squeaky -
This contest is finished. Its not possible to reply anymore.
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