Logo and corporate identity for a purpose oriented startup that focuses on organizational development
Contest details:
Bronze
- Contest holder: YourPurpose
- Category: Logo & stationery
- Total budget: € 319.00
- Start date : 30-09-2017 11:34
- Ending date : 07-10-2017 00:00
- Status : Ended
- Required formats: jpg,ai,pdf
- Relevant files: None
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Available languages:
- Number of designs: 87
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Response rate:
low high
Needs:
Design a logo and corporate identity for a startup that focuses on sustainable value development in both profit and not-for-profit organizations.
The startup name is YourPurpose. May also be written as Your Purpose (i.e. with a space).
YourPurpose is a company active in professional business services. It is a purpose oriented business, which means that its activities contribute to the interests of all stakeholders of an organization. These stakeholders are not only shareholders, but also employees, customers and suppliers and our society / environment. The business activities must have a positive impact for PEOPLE and PLANET, which ultimately results in a sustainable positive impact on the PROFIT for a company.
The look and feel of the logo and corporate identity must have a business appearance, be fierce, powerful and distinctive. Not a color palette, but a logo and house style using only one or a few colours
Tagline
We also want to include a catchy tagline in the logo. That tagline should refer to the values development that YourPurpose represents. Sustainable development of the values for all stakeholders of a company. The tagline must be in English and we think the word value / values should be in it. We also thought of a tagline containing the word valuability. That's a non-existent word in English, but it implies perfectly what YourPurpose stands for: enable companies to develop their values.
Company description:
Target group:
Colors, favourites and other requirements
krisi
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krisi says
Hello,
here logo with blue color (facebook).
The color before that was : #00a79d
Let me know if you want to make some other changes.
Regards,
Krisi -
YourPurpose says :
Thanks again Krisi. Looks really nice as well. I think I prefer the green version, but will show both to my business partner. This will probably not be earlier than Monday. I shall keep you informed! Have a nice weekend.
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krisi says
Thank you!
You too. -
This contest is finished. Its not possible to reply anymore.
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krisi says
Hello,
here example with new tagline.
Let me know if you want to make some other changes.
Regards,
Krisi -
YourPurpose says :
Thanks Krisi. Looks great now. Tomorrow I shall have a closer look on the design together with my business partner
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krisi says
Thank you!
Let me know if I can be more helpful.
Regards,
Krisi -
YourPurpose says :
Hi Krisi. End of the day will be the closing of the contest and as you know, we really like your design. Could you do us a favor by showing us a few more possibilities. First: a change of the tagline (again .... ;-) ) Could you put there " Your Values . Boosted . Shared. " Second: We really like the green color (what color is this?), but would also like to see the design in a combination of the colors blue and grey (and white). So change the green color for blue, e.g. the blue color that is used in the Facebook logo. Sorry for the inconvenience, but you can probably understand it, for it is really important for us to make the right choice.
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This contest is finished. Its not possible to reply anymore.
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YourPurpose says :
Thanks Krisi. I showed it to a couple of people yesterday and they liked it as well. One remark I got was, that there could be confusion when people read the name. They could read " Our Purpose", instead of "Your Purpose" if they don't understand the way the "Y" is used. We have to think about that. Maybe it is anyhow better not to use the figure as a letter. What do you think?
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krisi says
Hello,
I don't think this is a problem...I ask few people around me how they read it and everyone read "Your Purpose". If I write it "Your Purpose" after image logo it start to looks like double "Y".The other option is to show you how it'll looks stationery deign with logo above name.
Let me know what do you think.
Regards,
Krisi -
YourPurpose says :
You are probably right. After all, you are the designer ;-). Could you put the text "Build values from a vision" or "Values from a vision" as the tagline?
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This contest is finished. Its not possible to reply anymore.
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krisi says
Hello,
here my proposal for stationery design.
Let me know what do you think.
Regards,
Krisi -
YourPurpose says :
Very promising Krisi. I think I like to have the tagline below the company name. Could you arrange that, maintaining the balance in the logo?
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This contest is finished. Its not possible to reply anymore.
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krisi says
Hello,
I make you to other versions.
Let me know what do you think.
Regards,
Krisi -
YourPurpose says :
Using the logo figure as a Y in the text is very creative. I like it. Could you show what this design would look like on business cards, stationary etc.
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krisi says
Thank you.
I will prepare stationery design.
Regards,
Krisi
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This contest is finished. Its not possible to reply anymore.
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YourPurpose says :
The lines give the whole picture a much better balance.
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This contest is finished. Its not possible to reply anymore.
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YourPurpose says :
Je bent de eerste! Mooi ontwerp en goed in lijn met onze verwachtingen. Ik wacht nog even met de beoordeling tot ik wat vergelijkingsmateriaal heb.
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krisi says
Thank you for your feedback.
Let me know if I can be more helpful.
Regards,
Krisi -
YourPurpose says :
Hi Krisi.We like the colors, the font en also the logo figure. But we think the whole picture is not yet in balance. Would it be possible to rearrange the logo, to improve the balance?
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This contest is finished. Its not possible to reply anymore.
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