Business Events Milan
Contest details:
Silver
- Contest holder: marta.sala@fieramilano.it
- Category: Logo design
- Total budget: € 299.00
- Start date : 27-10-2017 11:02
- Ending date : 03-11-2017 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 82
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Response rate:
low high
Needs:
We'd like to design the logo of the new Convention Bureau of Milan, a network which unifies all actors involved in the promotion of the city as a destination for hosting business events. We are implementing a rebranding of the network so the logo will be used in all promotional campaign and marketing activities (website, newsletter, events, trade shows etc). It should represent and identify the city, attracting event organizers. The colour of the official logo of the Municipality of Milan is red (see file attached) and it's very simple and elegant. We'd like to have a logo which reminds the official one but it's not the same. In attachment you can see 2 examples of other logos. An option could be having the official Municipality logo modified as you wish, or also having the skyline of the city in vector form wich include stylized Duomo, Castle and the new skyscrapers of Unicredit Tower and the 3 new buildings of Citylife. We would like to have the New and Old city together.
Company description:
Our compamy is the venue manager of the Milan Convention Centre (Mico Milano Congressi) and also we created the Convention Bureau of MIlan. Right now the network is called Eventing Milan (www.eventingmilan.it) we with the aim to launch the new network and rebranding we want to change name and create a new logo.
Target group:
Our target group is made of event organizers (corporate and association) in order to attract them to Milan to organize their event. We need to promote the city for business tourism and events. The target is therefore made of professionals which organize events worldwide and they should chose Milan instead of other cities.
Colors, favourites and other requirements
It could have some little red and grey which are the official colour of the city (the same red as the logo attached of the Municipality of Milan)
Simke
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Simke says
I lest only this attempt because I already have 15 designs and 14 are starred. I kindly ask you not to star this last one but tell me if you like some of these four. Or maybe you can try tu unstar some designs which you definitely do not like.
Thank you! -
marta.sala@fieramilano.it says :
Sorry i thougt you would appreciate the stars as we like your logos. Anyway, the second one that we really like is the third one starting from the top you posted next to this comment. I kindly ask you if you could switch the order of the words as the correct name would be BUSINESS EVENTS MILAN and not MILAN BUSINESS EVENTS. Would it work the same logo with the other 2 possible names? CONVENTION BUREAU MILANO or MEETINGS MILAN? thanks marta
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marta.sala@fieramilano.it says :
I like the idea.. can you write Milan with the same dimension?
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No comments
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Simke says
Maybe you would like some of these?
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marta.sala@fieramilano.it says :
Hello, can you do the one below exactly the same but using the colour Grey for the Duomo and not red?
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marta.sala@fieramilano.it says :
Hello, can you do the same but without the embleme part? just the Dumomo and the words in the same colour you used. 2 types: one with the Duomo just the contour in grey, the other one the same you did it.
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marta.sala@fieramilano.it says :
was i confusing or was my request clear?
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marta.sala@fieramilano.it says :
Hello, would it be possible to use the same font for the 3 words? all capial letters as for BUSINESS EVENTS. i would cancel the M in the Duomo and reduce a little bit the size of the embleme. Good combination with the colour, i like it! Thanks Marta
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marta.sala@fieramilano.it says :
Hello, would it be possible to use the same font for the 3 words? all capital letters as for BUSINESS EVENTS. Also the Duomo is too "heavy", maybe just the contour? thanks Marta
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Simke says
Dear Marta,
thank you for you patience. Now I sent you three different variations. I reduced the red color in the logo which you liked and also sent you another a more complex logo, with more ornaments, which is also red-reduced. And also, maybe you would like Milan lighter?
Please, let me know you opinion.
Thnak you! -
marta.sala@fieramilano.it says :
Dear Simke, so we arrived at the conclusion that we like 2 of your logos. One is this next to the comment. We would kindly ask you if you can reduce a little bit more the red window of the Duomo, make it not coloured. And the tower of the castle should be more "detailed" as the buildings as the modern building, in the style you want but with a little but of more details othwerwise if full grey. The same desing, if you could give us the options with the 3 written sentences: CONVENTION BUREAU MILANO, BUSINESS EVENTS MILAN and MEETINGS MILAN. if you prefer you can write me an email?
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No comments
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marta.sala@fieramilano.it says :
Hello! we like the logo, but it results a little bit too heavy". the picture is bigger than the written part, can you reduce it a little but so that it would be the opposite? we also like the use of grey and red and the choice of the buildings. The red part of the Duomo is "too red", would you be able to reduce a litte bit to make it lighter? maybe the coloums are too coloured. And if it's possible to have the same font for the written part and to lighten "Milan". Thanks Marta
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Simke says
Thank you very much for your feedback. Now I am sending you two similar proposals. One has more white details and the other one has more golden details. Also I changed the position of the text under the Duomo but if you would like it on the right of the Duomo, please let me know. I tried to make text more interesting so I put O in the name of the town with the spot in the middle which represents a center.
If you have any comments, feel free to tell me.
Thank you! -
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marta.sala@fieramilano.it says :
Hello, i like the logo and the use of the Duomo. Maybe it's too much red in it, do you think this can be changed a bit? The entire duomo in red is too much. Also i wiuld like to see the B and E in capital letters. Thanks
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marta.sala@fieramilano.it says :
Hello Simke,
this remain our favourite of those you sent us. I kindly ask you to send me a new one, and instead of using the Duomo we would like to use the Vector Skyline of Milan. Thsi would have to include the Duomo in the middle and the Castle, plus the new skyscrapers such as Unicredit Tower and the 3 building with different shapes of Citylife district. You can find pictures online. This would unifies the old and the new milan. You can have the written part below the pictures as well if it fits better. And maybe instead of using the black we can use the grey combined with the red for the written part. -
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marta.sala@fieramilano.it says :
THe Duomo as it is a theatre is a nice idra but the akm is to attract conferences, congresses, corporates events and not shows and entertainment. So it doesn't represent the target. You could also try using another typical monument/skyline of Milan and not the Duomo. It could work as well.
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