Design logo and corporate identity for Medisch Punt physiotherapie

Needs

Medisch Punt wants to adapt to the contemporary (digital) age with a new logo and corporate identity.
With regards to the basis of the logo, preference is given to a "round"shape and a softer appearance in which it is clear that it's about health/physiotherapie.
In terms of style, it can have a Scandinavian appearance. Both the logo and the corporate identity are used for the website, business cards and other purposes.

Company description:
Medisch Punt is a practice where physical therapy is the core activity.
A young, dynamic and multidisciplinary team works together under one roof.
The purpose of Medisch Punt is to offer professional and high quality care focused on the specific individual situation of the client.
Take a look at www.medischpunt.nl

Target audience:
The primary target group consists of our clients and potential clients.

We focus in particular on the following three patient groups:
- people with cancer
- elderly
- athletes

However, our logo and corporate identuty will also be important in our communication with general practioners, specialists, company doctors, personal injury agencies and health insurance policies.

Medisch Punt characterized as accessible and personal. We believe it's important that every individual feels heard and seen when visiting our practice to follow the care process.
Medisch Punt is praised among visitors for the atmosphere and diversity of people (clients) in practice.

Colors, favourite logos, must haves
Keywords:
- movement
- reliable
- powerful/tough
- warm
- lively (but no frills)

- We want to retain the colors green and purple, but certainly softer/refreshed. Purple may well become blue (the colors of care)
- Perhaps the word physiotherapy can be found in the logo and/or corporate identity, which is now not the case, see attachments
- There is a stick figure of some sort in the current logo and it's not a requirement to renew it.

Company description

Target group

Colors, favourites and other requirements